Job Description
Job title: Manager Marketing and Corporate Communications
Reports to: Commercial Director
Purpose of the position
Design, Implementation and Management of the Company’s marketing strategy and plans.
Responsibilities & duties
Develop, implement, monitor and influence Precision Airs Marketing strategy to project the company culture & image to subsequently create customer value for Precision Air’s products and services.
Build and create strong brand ensuring customers desire Company’s products.
Design and Create value networks and channels to propel the sales effort.
Analysis of emerging industry travel trends and identify critical market segments for targeting
Management of in-flight magazine and internal newsletter
Design Brand equity, craft the brand positioning in the market
Organize and manage company’s Marketing events
Provide and supply up to date and timely briefs of development driven campaigns and special projects.
Liaise with Sales team to ensure timely production and distribution of promotional material as per the Marketing Plan.
Design the company market intelligence system and use of information to keep keen track of competitor activities.
Leverage the Company’s product against competition, new entrants and alternatives in the market environment
Develop and monitor recurrent expenditure to ensure actual is controlled and within budget
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